Listen to Venerable Ru Jun address a similar query (in Chinese, from 3:14 min onwards)
I got a very useful analogy from Venerable’s discourse.
If you told a small child to choose between some food they love (e.g. a pizza) and a cheque for $10000 (that can buy lots of the food), the likelihood is the child will choose the food.
Even after informing the child that the cheque can buy lots of things, the possibility is high that the first instinct of the child is to go for something they understand better and are familiar with, i.e. the food.
Similarly with us, our habit is to desire something like material goods rather than to aim for Buddhahood.
We must start aligning our practice (串习) towards that of Buddhahood !